One sunny afternoon, our founder Brent was sitting on a dock by the lake while his dog Molly explored off-leash nearby. In an instant, she was gone — just out of view, but out of reach. Calling didn’t help. That feeling of helplessness revealed a deeper problem: GPS alone couldn’t keep a dog safe. What he needed was a smarter way to protect pets before they got lost — not just after.

Brent quickly realized the tools available — basic GPS collars and map pins — were designed for after the fact. They told you where your dog had been, not how to prevent them from getting lost in the first place. That gap inspired a different approach: proactive protection built around guidance, awareness, and the reality of off-leash life.